launched marketing campaigns
increase in its email open rate
blog sessions
A highly responsive team that listens to our needs, with customized onboarding and fast results. We immediately felt at ease with the team and very comfortable with HubSpot. It's truly a pleasure to work with Markentive!
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Adama's French team needed help with developing its digital communication tools. They especially wanted to focus on their inbound marketing strategy. Their main challenge was in collecting new farmer contacts and successfully developing them to maturity in a segmented and measurable marketing process.
We worked with the Adama team on a number of topics since 2018:
Definition of buyer personas and development of a form-based strategy for effectively segmenting the various profiles and non-intrusively collecting relevant information
Development of email campaign scenarios to promote customer engagement or re-engagement, while providing useful information and achieving an appropriate send rate
Supply of customized resources to respond to marketing use cases (email templates, landing page templates, CTA templates, etc.)
Implementation of an SEO action plan and formulation of strategic writing recommendations
Construction of a synchronization model to automate the transfer of engaged and qualified leads between HubSpot and Salesforce
launched marketing campaigns
increase in its email open rate
blog sessions
leads generated across all deployed channels
A marketing team fully trained and working independently with HubSpot
A marketing platform designed and deployed to reduce friction, increase engagement, and meet the many needs of its users