Arcane: +94% traffic in 6 months thanks to a new website on HubSpot CMS

+ 94%

increase in traffic after 6 months

+ 42%

new contacts created

+ 25%

increase in forms submissions

A word from Arcane

The Markentive team demonstrated a great ability to listen and adapt in this ambitious project which involved several challenges. We are delighted with the results we've obtained through this collaboration: our website is finally perfectly suited for lead generation!

Caroline Poyet, Marketing and Communication Manager at Arcane

About Arcane

Industry

Agency - Consulting services

Founded in

2016

Number of employees

50-100

Website

www.arcane.run

Markentive solutions

Arcane's main goals and challenges

In order to reflect their new brand identity and boost their SEO and lead generation via their website, Arcane wanted to redesign their website on the HubSpot CMS. To carry out this project, Arcane looked for a partner capable of supporting them in the migration of their new website to the HubSpot CMS as well as in the optimization of the HubSpot solution (Marketing and CRM ) already implemented internally. This is how the collaboration with Markentive started, with the goal to respond to their multiple challenges:

Have a recognizable website that reflects Arcane's new brand identity and present offers in an innovative way;
Optimize the site for SEO and boost lead generation and qualification;
Improve the performance of the website in terms of page loading speed and reliability (code, security, management, etc.);
Give autonomy to the marketing team, which did not have control over the management of the pages and contents of the site;
Optimize the user journey: improve navigation and promote conversion on the website.

The solutions we have provided

Having learned about our client's different objectives, we helped him redesign his site on the HubSpot CMS:

Technical and semantic SEO audit and keyword recommendations to work on, as well as consulting on best practices to be implemented in terms of development;
Proposal for a new modern and recognizable design, integrating the creation of graphic elements and animations on the basis of the brand's new graphic chart;
Improvement of navigation based on the SEO recommendations of our experts, in order to optimize customer journeys and provide a better reading of Arcane's offers;
Optimization of lead capture elements to support marketing teams in their lead generation efforts;
Development of an easily editable custom theme and templates for their pages and landing pages, in order to make the teams autonomous in the management of the site;
Migration of their website in 2 languages from WordPress to HubSpot CMS.

The results

+ 94% increase in site traffic during the first 6 months;
+ 42% new contacts created;
+ 25% increase in form submissions;
Improved page speed to reach a score of 97%;
100% of the teams are autonomous on the HubSpot CMS;
A redesign carried out only 6 weeks;
Improved SEO and gained first positions on all main keywords.

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