Back to case studies

Marketing Automation Inbound Marketing

Critizr: design of the Inbound strategy and deployment of a Marketing Automation tool

About Critizr

Industry :

Marketing, Customer Feedback Management

Founded in :

2012

Number of employees :

50-1000

Websites :

www.critizr.com/fr

Deliverables :

Inbound Marketing

Marketing Automation

Objectives and challenges

Critizr for Business wanted to implement a B2B inbound marketing strategy in conjunction with its B2C brand.

Choose the right marketing automation tool for Critizr
Train the Critizr teams in the use of the marketing automation tool
Identify and document all the elements of the inbound marketing strategy
Set up a system to monitor marketing actions and performance

The solutions we provided

Markentive began by designing an inbound marketing strategy, then deployed a marketing automation tool, and finally implemented targeted campaigns.

Identification and formalization of the various personas and their customer journeys
Creation of a content strategy (blog and premium content)
Implementation of targeted omnichannel marketing campaigns per persona
Integration and configuration of HubSpot Marketing
Development of a website with the HubSpot COS