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Marketing Automation CRM & Sales Enablement

Haute Route: 30 days to set up an efficient Marketing & Sales system on HubSpot

case studies

+ 5 000

new contacts generated in less than 6 months

+ 150

contacts made a first purchase thanks to lead nurturing

+ 3 800

API transactions created automatically via the e-commerce site

A word from Haute Route

We don't regret for a second having asked Markentive to help us set up HubSpot. The team was super responsive and always available, which was a great reassurance given our tight deadlines. Their strategic and operational tips were always top-notch, and we thank them for that. What's more, they were always extremely pleasant to work with!

Zoé Burgun, Digital & Medias Manager, Haute Route

About Haute Route

Industry :

Sport, events

Founded in :

2011

Number of employees :

50-200

Websites :

www.hauteroute.org 

Deliverables :

Marketing Automation CRM & Sales Enablement
Haute Route - Objectives and challenges

Objectives and challenges

La Haute Route wanted to set up an efficient sales & marketing system supported by the all-in-one HubSpot platform in less than 30 days.

Define and execute the HubSpot Marketing, CRM & Sales Hub deployment strategy :

  • Prepare the sales & marketing use cases for use in HubSpot (emails, landing pages, CTAs, forms, workflows, etc.)
  • Identify the requirements for syncing HubSpot with online customer accounts
  • Customize the HubSpot CRM in accordance with the daily activity of the hauteroute.org e-commerce website
  • Filter CRM data by contacts and opportunities
  • Set up personalized, cross-dataset, and multi-team sales reports
  • Implement marketing campaigns to generate leads
  • Train the sales teams in the use of HubSpot CRM and the Sales Hub suite

The solutions we provided

Haute Route - solutions

Markentive helped La Haute Route set up its HubSpot software and support its sales, marketing, and customer service teams.

We synced HubSpot with the Sylius e-commerce platform to align the sales & marketing teams around lead generation and customer loyalty.

  • Configuration of the CRM system (pipelines, sales cycle stages, recording of interactions with customers, etc.)
  • Setting up of personalized reports and dashboards to monitor the indicators of the various teams
  • Creation of a marketing automation strategy for the customer service team (event registration confirmation, shopping cart abandonment, customer onboarding, etc.)
  • Development of a lead nurturing strategy for converting prospects and building customer loyalty
  • Creation of landing pages integrated with the Meetings tool to schedule appointments with prospects.
  • A workshop on the use of the prospecting tools of the Sales Hub suite (sequences, templates, tasks, documents)
Haute Route - the results

The results


 

5 000

contacts generated in 6 months

150

contacts purchased a product for the first time as a result of a nurturing workflow

100%

of the e-commerce purchases were created as deals in HubSpot

100%

of the CRM features were deployed (contacts, companies, transactions, pipelines, attribution, reports)

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