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L-expert-comptable.com: customer acquisition and loyalty strategies supported by HubSpot

case studies

100%

increase in visits

43 000

contacts generated by inbound marketing and marketing automation since May 2018

90%

of marketing customers derived from SEO and inbound

A word from l-expert-comptable.com

The entire Markentive team (both the CEO and consultants) was extremely efficient in the implementation of our inbound strategy and the deployment of HubSpot. As proof of our satisfaction, we decided to entrust them with another major project.

Maxime Digue, Marketing Manager, L-Expert Comptable

About l-expert-comptable.com

Industry :

Accounting

Founded in :

2009

Number of employees :

50 - 200

Deliverables :

Inbound Marketing Marketing Automation
l-expert-comptable.com - Objectives and challenges

Objectives and challenges

L-expert-comptable.com wanted to implement a new acquisition strategy and base its marketing approach on the main issues of its customers.
  • Modernize their brand image
  • Identify and formalize personas and life cycles for each
  • Increase notoriety among these priority targets
  • Transform the website into the #1 growth lever and boost conversion rates
  • Create a content marketing strategy and accelerate the implementation of campaigns
  • Align marketing and sales

The solutions we provided

L-expert-comptable.com - solutions

Markentive integrated and synchronized HubSpot with Salesforce to align the sales and marketing teams, from the generation of a lead to the winning of an opportunity.

  • Creation of a personalized marketing automation strategy
  • Creation of a content strategy per persona and lifecycle stage
  • Implementation of the HubSpot Enterprise Marketing solution
  • Synchronization of HubSpot Marketing with Salesforce CRM
  • Implementation of inbound marketing campaigns
L-expert-comptable.com - results

The results


 

100%

increase in visits

+ 43 000

contacts generated by inbound marketing and marketing automation since May 2018

+ 1000

customers generated since May 2018

90%

of marketing customers derived from SEO and inbound

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and may become one of our future customer stories!

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