A corporate website to drive traffic to a marketplace

SCOP3 is a purpose-driven company dedicated to promoting ecological and socially responsible transformation within organizations through the reuse of professional furniture. They operate a marketplace that help professionals equip their workspaces with second-hand furniture.

In order to amplify the visibility of their offerings and promote eco-responsible practices among companies, Scop3 embarked on the creation of an institutional website alongside their existing marketplace. This website aimed to achieve multiple objectives:

• Enhance the perception of second-hand goods in corporate settings and foster a better understanding of Scop3's offerings.
• Optimize their organic search visibility and increase their presence on search engines.
• Establish a blog platform to regularly publish relevant content on key topics aligned with the company's mission.
• Empower the marketing teams with user-friendly tools to autonomously manage the corporate site and branding activities.
• Drive maximum traffic to the marketplace to generate new opportunities.
• Generate more leads by leveraging lead-capture tools such as forms and CTAs, which can be independently managed by the marketing team.

Having previously collaborated with Markentive and leveraged the HubSpot solution, the Scop3 teams entrusted us with the development of this new corporate website on the HubSpot CMS.