How Solocal reduced its acquisition cost per lead by -45% thanks to Markentive

In an effort to digitalize its services, Solocal underwent a strategic redesign that included the implementation of an inbound strategy and the creation of new media.

Solocal was in search of a dedicated team to quickly set up a marketing automation tool to execute this new strategy.

There were a number of challenges involved with this project:

• From a strategic standpoint, we had to implement an inbound marketing strategy that would maximize the generation of increasingly qualified leads and reduce the costs of paid acquisition for connecting construction professionals and consumers
• From a technical standpoint, we had to enable the Solocal teams to manage new media campaigns via a single portal while connecting the portal to the complex IT ecosystem that was already in place

In light of these goals, HubSpot was the perfect tool for the project. By choosing Markentive, Solocal knew it would get the help it needed to complete the project on time and achieve the best possible results.

• Improve the quality of leads for the professionals
• Create a marketing automation strategy designed for new media
• Centralize the management of new media in a single HubSpot account
• Integrate HubSpot into the Solocal IT ecosystem to automate lead processing