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Marketing Automation Inbound Marketing

Theodo: Developing sales activity by generating more leads through Inbound

A word from Theodo

We were looking for an agency with the same startup culture and experience in agile methods. We asked around and were told that Markentive could help. We're extremely satisfied with the results and the responsiveness of the teams throughout the entire process!

Laure Bourrut Lacouture, Agile Coach & Business Developer, Theodo

About Theodo

Industry :

Web, Mobile, Data Fintech

Founded in :

2009

Number of employees :

110

Websites :

Deliverables :

Inbound Marketing

Marketing Automation

Objectives and challenges

Theodo wanted to expand its sales activity by generating more leads through digital channels.

Find the right mix between traditional and digital marketing
Speed up the implementation of digital marketing to adapt to new customer uses
Modernize the website in accordance with the needs of prospects and customers
Choose the right marketing tool
Create an automation method and train the teams in its use

Set up a system to monitor marketing actions and performance

The solutions we provided

Markentive worked with Theodo for several months to create an inbound marketing strategy.

SEO review and recommendations to increase organic traffic
Creation of a content strategy: blog and premium downloadable content
Social Paid and Google Ads campaigns
Development of a website with the HubSpot COS
Creation of report tables
HubSpot training for Theodo's teams