Give your marketing teams the means to be more efficient and to run effective campaigns!
We will build together relevant processes, in line with your business needs, to help you maintain high data quality and fully leverage it via the use of a Marketing Automation tool.
The implementation of a marketing automation tool is a real revolution for any marketing team that wants to capitalize on automation to multiply their actions and improve their results quickly.
But after a few months or years of use, it is not uncommon for workflows, assets and forms to accumulate. At the end of the day, it is difficult to see clearly and it is necessary to do a cleanup and to optimize your nurturing scenarios, to refine your scoring, and to review your reporting . You will thus track sources and new opportunities as accurately as possible.
The more people populate a common database of prospects and customers, the more likely you are to degrade the quality of the data.
In order for your Marketing Automation tool to allow you to launch personalized actions, the data you have in your possession must be constantly updated and must be synchronized with your CRM and the other tools you use on a daily basis.
But once your database has been populated, is it really necessary to keep everything: disengaged contacts, hard bounce, graymails, competitors, off-target contacts ? We help you introduce processes that will allow your marketing teams to work efficiently with your sales teams to ensure data quality at all times.
Please contact one of our consulting experts or send us a request for proposal !
This will obviously depend on your starting point. Our goal is to put you in a position where you have access to reliable data and dashboards that will allow you to manage your campaigns more accurately. We will need to build together processes that will enable you to easily trigger targeted and effective marketing actions.
We will make sure to produce the right documentation for your team so that they can use your marketing automation tool properly, save precious time and onboard new employees easily.
Here again, everything will depend on your objectives and your starting point.
Our goal is to provide you with long-term support (quarterly, semi-annually, yearly), to help you set up new processes and to ensure that they are well followed by your teams, so that you can develop your marketing actions independently.
Markentive has a triple positioning (consulting - agency - integrator) which gives us a holistic vision of customer data, marketing & sales problematics. Our consultants are experts in all digital marketing techniques. Their objective is to help you generate qualified leads and maximize conversion at each stage of your sales tunnel. Given the global investment in marketing (salaries, tools, budget...) we help you maximize the effort and productivity of your teams.
Markentive also supports more than 300 clients worldwide, in various industries. We thus have the expertise to understand and analyze your processes in place in order to propose relevant optimizations, bringing results in the short term.
Markentive consultants generally have between 3 & 10 years of experience. They all have experience in the deployment of marketing campaigns, the implementation of CRM or marketing automation tools, or the management of a website redesign projet. Their recommendations are based on years of field experience with decision makers.
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